Keurig Dr Pepper, Salvation Army and H-E-B Are Latest to Cut Ties With The Richards Group

Their decisions come after Motel 6 fired the agency upon learning about racial remarks made by its founder

The client exodus at The Richards Group continues. Keurig Dr. Pepper, H-E-B, The Salvation Army, The Richards Group
Headshot of Minda Smiley

Keurig Dr Pepper, The Salvation Army and H-E-B, a grocery store chain in Texas, have ended their relationships with The Richards Group.

@Minda_Smiley minda.smiley@adweek.com Minda Smiley is an agencies reporter at Adweek.
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