Kraft Heinz Is Reviewing $520 Million Global Media Account

Publicis Groupe's Starcom is defending in the review.

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The CPG giant's contract with Starcom expires later this year. Kraft Heinz

Kraft Heinz has instituted a review of its global media account, as its contract with Publicis Groupe’s Starcom is ending this year.


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@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.
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