Leijas Helps Clients Find Their Passion and Create Change

Partners left the world of big agencies to form their New York shop

Agents of change Eric Rojas (l.) and Mike Leibowitz met while working at Deutsch. Sasha Gitin
Headshot of Katie Richards

Eric Rojas and Mike Leibowitz left the world of big agencies—the two met in 2003 while working at Deutsch—and founded Leijas in 2015 with the goal of forming a shop that would give brands the ability to create change.

In a few weeks, the agency will launch a new website and positioning highlighting its mission of being “a purpose-driven agency for purpose-driven brands,” as Leibowitz, partner and CEO, described it.

That ethos shines through in all the work Leijas does, whether it’s for big financial firms like Prudential or smaller companies such as Heavenly Organics. In December, the agency helped Prudential launch Lifely, its first sub brand for millennials, with the message, “When you take care of the ones you love, you take care of the world,” plus a fresh website and brand design.

On the other end of the spectrum is Heavenly Organics, a natural honey brand that teaches farmers and former soldiers in conflict zones like India how to harvest wild honey. The Leijas team recently traveled to India to create an upcoming short documentary detailing the whole process.

This story first appeared in the May 8, 2017, issue of Adweek magazine. Click here to subscribe.

@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.