Leo Burnett Group shopper marketing and activation network Arc Worldwide has promoted Elizabeth Harris to the newly created role of chief strategy officer.
Harris will oversee strategy across a client roster that includes P&G, MillerCoors, Coca-Cola, Dunkin’ Donuts and Intel as well as new business efforts, managing a team of 24 strategists and serving as part of Arc Worldwide’s executive leadership team. She will report to Arc Worldwide CEO, North America Soche Picard, who started in that role in April.
“[Harris] truly knows how to inspire creative solutions, driving what we call ‘irresistible commerce’ that changes behavior,” Picard said in a statement. “Elizabeth played a critical role in leading Arc to continuous growth in her role as evp strategy director, and I know that her contributions as CSO will be even more impressive.”
“The relationship between people and brands is becoming increasingly dynamic and shoppers have increasing control over what, when and how they buy,” Harris said in a statement. “I look forward to pairing my expertise in marketing strategy and brand planning to deliver data-driven insights and innovative shopper experiences for our clients.”
Harris previously served as executive vice president, strategy director and was instrumental in helping the agency shape a range of brand strategy and shopper marketing solutions. She also teaches shopper marketing as an adjunct professor in the Integrated Marketing Communications Graduate Studies program at Northwestern University.