Key insights:
- Persistence and a positive attitude can go a long way.
- To cut costs, see where your agency can pivot and help out.
- Reassess your launch strategy and how to be viable long-term.
If you’ve recently gone out on your own to start an agency, you might be panicking right now. Are brands, with so much on their plate at the moment in light of the coronavirus, even looking for new agencies? And if they are, what are the chances they’ll come to a shop no one’s ever heard of?
