The Long, Strange Story of Big Boy, the Latest Mascot to Lose a Job

Was retiring the portly caricature socially sensitive, or just a mistake?

big boy
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Another page of corporate history was written this week when Big Boy, the storied quick-service chain whose double-decker burger preceded the Big Mac, fired Big Boy—or, at least, put him on indefinite hiatus.

@UpperEastRob Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.