Lowe’s Encourages DIY Messages to Thank Frontline Workers

The new 30-second spot fostering community support

Lowe's encourages DIY projects to thank essential workers. Lowe's

Key insight:

Spring is generally an important time for the home improvement business, prompting a wave of do-it-yourselfers to head to the hardware store.

@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.