Marketers Likely to Decrease Spend on Diverse Suppliers Due to Covid-19, ANA Says

Minority-owned businesses may take a hit as a result

A group of people sitting in chairs
Spending on diverse suppliers for marketing and advertising efforts is likely to decrease this year, according to a new ANA report. Getty Images

Many companies are expected to pull back marketing and advertising spend in light of the economic downturn spurred by Covid-19, and it looks like some of their initiatives dedicated to diversity and inclusion will be adversely affected as a result.

@Minda_Smiley Minda Smiley is an agencies reporter at Adweek.