Marketers Likely to Decrease Spend on Diverse Suppliers Due to Covid-19, ANA Says
Minority-owned businesses may take a hit as a result
Spending on diverse suppliers for marketing and advertising efforts is likely to decrease this year, according to a new ANA report.
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Many companies are expected to pull back marketing and advertising spend in light of the economic downturn spurred by Covid-19, and it looks like some of their initiatives dedicated to diversity and inclusion will be adversely affected as a result.
