McDonald’s Reviews Its U.S. Agency Model and Assigns New Work to Wieden + Kennedy New York

Indie shop to handle creative brand project

McDonald's signage
Getty Images

McDonald’s has hired the New York office of independent agency Wieden + Kennedy for an upcoming project, according to several parties with direct knowledge of the matter.

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.
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