MDC Partners’ DonerLA Names Its First President

Lauren Prince hails from Chandelier

The longtime Australian formerly spent time at BBDO. - Credit by DonerLA
Headshot of Patrick Coffee

DonerLA, part of the MDC Partners network, announced today that it has hired Lauren Prince to serve as its first president.

Moving forward, she will co-lead the 40-strong Los Angeles office along with chief creative officer Jason Gaboriau, who was promoted to that position last January. DonerLA has been seeking to fill a major leadership position since evp, managing director Zihla Salinas left to become CEO at Engine’s content marketing company Trailer Park in February.

Prince formerly served as president and CEO of the New York and L.A. offices of Chandelier Creative, the shop best known for its Old Navy work.

DonerLA won lead creative duties on Del Monte early this year; it also works with such clients as Netflix, the L.A. Clippers and Neato Robotics. (Longtime client Nestle ended its relationship with Doner as part of a review that wrapped up this summer.)

The agency shares current and past work, including campaigns to promote Netflix titles like Narcos and House of Cards, on its Instagram account.

Doner President and CEO David DeMuth, who is based in the agency’s Detroit office, called Prince “everything we were looking for in a leader,” adding, “Attracting talent of Lauren’s caliber validates our growth strategy and our established creative leadership in LA.”

Prince praised “the entrepreneurial approach and spirit of DonerLA” along with “the diversity of clients” and “the work being led by the dynamic creative energy of Jason and the team.”

“I see a tremendous opportunity to infuse DonerLA’s unique energy and capabilities with L.A.’s cultural resurgence to put this agency on the map as the go-to shop for incredible, smart work, and to attract best-in-class talent and clients on the West Coast,” she said.

While at Chandelier, she helped that shop expand from its fashion-focused boutique roots to become a true full-service ad agency, ultimately winning clients like Express, Lululemon, Sephora and Smartwater. She launched the L.A. office, doubled total staff and helping to land clients in Asia and the U.K.

Prior to moving to Los Angeles, Prince spent a dozen years in Australia, leading Creative Activation/BBDO in Sydney and serving as launch director of hunger advocacy group Feed Projects.

@PatrickCoffee Patrick Coffee is a senior editor for Adweek.