MDC Partners Names First Managing Director, Healthcare

Ned Russell joins from Publicis Groupe

Ned Russell will be MDC Partners' newly-created managing director, healthcare. MDC Partners
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MDC Partners has hired Ned Russell in the newly-created role of managing director, healthcare, effective immediately.

In the role, he will be tasked with working alongside agency partners to drive category growth globally, reporting to MDC global chief marketing officer Bob Kantor. MDC has a variety of agencies working in the healthcare category, including healthcare agency Concentric; global agency Doner, which has worked with Highmark and on opioid awareness campaigns; and social, influencer and content marketing agency Attention, which counts Novartis among its client roster.

“Ned is a successful healthcare marketer and client partner, who will help build on MDC’s exceptional growth, while deepening our vertical health and wellness expertise with marketers looking to work with modern, innovative and transformative partners that combine a broad range of marketing experience with proven category impact,” Kantor said in a statement. “We’re excited to welcome him to the MDC family and to have his support in growing our business globally.”

Russell joins MDC Partners from Publicis Groupe, where he focused on technological and digital innovation in the healthcare industry on behalf of  SapientRazorfish and Digitas, most recently serving as global client leader. He originally joined Publicis Groupe as group managing director, Saatchi & Saatchi Wellness.

“Healthcare is an industry in a full state of disruption, and when I saw that MDC Partners is working with the companies leading disruption in other categories—brands like Amazon, Uber, Google, and Airbnb—I thought, ‘What happens when this talent gets unleashed into healthcare?'” Russell added. “This is a very exciting time for MDC, and exactly the right time for our agency partners to make a bigger impact for the category.”

@ErikDOster Erik Oster is an agencies reporter for Adweek.