Measurements Become More Efficient Once Advertisers Realize Metrics Aren’t Everything

Only focus on what matters to your specific business or campaign

A line graph; at the end of the line graph there is an arrow being magnified
Focusing on the superficial details won't offer any real insights into your brand's impact. Getty Images

In the beginning, and arguably even still today, one of the beautiful things about digital marketing is how measurable it is in (at least close to) real-time compared to other traditional advertising efforts.

@belizabeth86 Brittany Richter is vp, head of social media at iProspect.
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