Mediavest | Spark Global Brand President Brian Terkelsen Resigns

No word of a successor

Brian Terkelsen spent 14 years with Publicis Groupe. - Credit by Mediavest | Spark
Headshot of Katie Richards

One of Mediavest | Spark’s top executives, global brand president Brian Terkelsen, announced today that he will be stepping down from his role. No successor has been named by the agency yet.

“I have been humbled and honored to lead this agency over the past years, first in the U.S. and most recently globally,” Terkelsen said in a statement.

Terkelsen joined Publicis Groupe’s Starcom Mediavest Group in 2003, working as global president of the SMG’s branded content division, LiquidThread. In 2012, Terkelsen was named CEO of Mediavest USA and, following the reorganization of Publicis Groupe’s media arm, was named global president of the newly formed Mediavest | Spark. Under the reorganization of Publicis Media, Mediavest and Starcom were split apart and the former merged with Spark.

A major highlight from Terkelsen’s career came in 2013 when, after taking the helm of Mediavest, he led the agency to score Honda’s $800 million media account, one of the biggest media wins of that year. That win led to Mediavest being named Adweek’s U.S. Media Agency of the Year in 2014. 

Unfortunately Mediavest lost the Honda account earlier this year. The brand awarded the now $600 million account to RPA.

“I’m incredibly proud of the team and the brilliant work we have created in partnership with our clients and I look forward to their bright future,” Terkelsen added.

Terkelsen exits the agency following a number of new business wins for Mediavest | Spark. At the beginning of the year the agency scored KFC’s $230 million media business following a review that the brand launched last September. Late last year the agency also picked a few significant account wins, including Motorola and Discover. MTV also named the agency its new media agency of record.

@ktjrichards Katie Richards is a staff writer for Adweek.