Merkle Appoints Global Chief Technology Officer

Peter Randazzo joined the Dentsu Aegis Network agency four years ago

Peter Randazzo takes up global responsibilities in the chief technology officer role at Merkle. - Credit by Merkle
Headshot of Lindsay Rittenhouse

Denstu Aegis Network-owned Merkle has announced the promotion of Peter Randazzo to global chief technology officer from chief technology officer, product.

The self-described technology-enabled, data-driven performance marketing agency said the appointment comes as it expands the remit of its Enterprise Solutions Group, applying its product and platform operations across all of its global brands. Randazzo and his team will be charged with leading the integration of those product teams, “as appropriate,” according to Merkle. He will report to chief product and data officer John Lee.

“As we continue to solidify Merkle’s global leadership position as a full-service, people-based marketing agency, Peter’s expertise in technology integration will be invaluable,” David Williams, chairman and CEO of Merkle, said in a statement. “Over the course of the next year, he will define the teams, plans and organizational relationships that will drive technology integration across all Merkle brands and future acquired entities.”

“Peter is a strong leader of people and teams,” Lee added. “He is the sort of talent magnet that gives Merkle a distinct advantage in this critical sector of our business. His ability to lead large teams, drive innovative thinking and inspire the adoption of cutting-edge technology has been proven many times over.”

Randazzo joined Merkle in 2015 as chief technology officer of agency services. A year later, he was named chief technology officer of the agency’s product and platforms group. Merkle credited Randazzo with implementing the approach that has led to the enhancement of the agency’s products and capabilities including its Connected Recognition, DataSource and M1 platforms.

Prior to Merkle, he was the chief technology officer for iCrossing and president and chief technology officer for Core Audience before that. Randazzo played a key role in the acquisition of Core Audience by Hearst Corp. in 2010. Core Audience now serves as the trading desk for Hearst.

@kitten_mouse Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.
Publish date: March 14, 2019 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT