More Changes at Publicis as SapientRazorfish Parts With Global Chief Strategy Officer After 18 Years

Shannon Denton will 'pursue other opportunities'

Denton joined Razorfish when it acquired his former company, Xcelerate. - Credit by Beet TV
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Publicis Groupe made more leadership changes at its still-new SapientRazorfish network as global chief strategy officer and former Razorfish CEO Shannon Denton, who also served as head of practices and alliances at the larger Publicis.Sapient “umbrella” group, announced his plans to leave the organization.

Denton spent 18 years with Razorfish through its various iterations. He assumed the interim CEO role in late 2015 when Tom Adamski tragically died at the age of 43 after a brief battle with cancer and ascended to his most recent position during a 2016 restructuring that led to the creation of Publicis Groupe’s four major “hubs.”

“Across Publicis.Sapient and SapientRazorfish, we continue to evolve and simplify our organization to better capitalize on the Digital Business Transformation opportunity with increased agility,” said an agency spokesperson. “Based on the recent evolution and fine tuning of our structure, we’ve come to mutual terms with Shannon Denton that he’ll be leaving the organization.”

The representative added, “Shannon played a key role in launching the new SapientRazorfish brand and strategy, and over the past 18 years, has led Razorfish through extraordinary change, with his passion for innovation always ensuring his team and organization stayed far in front of the competition. We wish him continued success in his next venture.”

This news marks the latest in a long series of changes across Publicis Groupe’s Sapient, Razorfish and Rosetta since it acquired the former organization in 2014 for an estimated $3.7 billion. The holding company now looks to streamline the structure of its new entity in order to compete more directly with global consultancies like Accenture and Deloitte as onetime SapientNitro CEO Alan Wexler continues to lead the global network.

The most recent such changes included the departures of SapientRazorfish Eastern president Patrick Frend and Rosetta CEO Tammy Soares earlier this year, with the latter executive accepting a job as west coast lead at Accenture.

Last month, Publicis Groupe rolled out a new logo and positioning for SapientRazorfish, naming six key offerings that it claimed will “help clients transform their businesses in a connected world.”

“SapientRazorfish has a very bright future. I passionately believe the talent, leadership and client work is the best in the world,” said Denton, who joined the agency when it acquired his former company Xcelerate and several other related businesses after being taken private by professional services company SBI Group. The resulting company was later acquired by Microsoft in 2007 and Publicis Groupe in 2009.

“As the business and operating model continues to evolve, we mutually agreed it was time for me to pursue other opportunities,” Denton added. “I am confident that going forward the brand will continue to accelerate its leadership in customer-centric digital business transformation.”

The outgoing executive has not yet accepted a new position outside Publicis.

@PatrickCoffee Patrick Coffee is a senior editor for Adweek.
Publish date: April 28, 2017 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT