More Than Ever, Strong Brands Are Focused on Bridging Their Value With Their Values

At Cannes, the issue of corporate activism was front and center

To help increase voter turnout, Boost Mobile offered to turn its retail locations into polling places. Boost Mobile

If there was a clear winner at the Cannes Lions who set the tone for the week, it was Fearless Girl, the little statue who launched significantly more than a thousand conversations across any media you could think of.

@armano David Armano is global strategy director for DJE Holdings.