Accounts

Motel 6 Names Barkley as Agency of Record After Dropping The Richards Group

The client fired the agency during a review after founder Stan Richards' racist comments

Motel 6 has hired Kansas City-based Barkley as its agency of record. Motel 6

By Erik Oster

November 30, 2020

Motel 6 has filled its agency of record vacancy with Kansas City independent Barkley after turning the lights off on its longtime relationship with The Richards Group.

Erik Oster
@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.
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