MullenLowe Mediahub Went From Underdog to Industry Heavyweight in 2017

Adweek's U.S. Media Agency of the Year won 14 of 16 pitches

The MullenLowe Mediahub team, from left: Laurel Boyd, svp and director of the R+D Lab; Keith Lusby, executive director of Boston; Sean Corcoran, executive director of the Americas; John Moore, global president; Erin Swenson Gorrall, svp and director of communications planning; Carrie Drinkwater, svp and director of integrated investments; and Jon Turner, svp of modeling strategic market analytics. Sasha Maslov for Adweek

Whether by choice or by fate, IPG’s MullenLowe Mediahub has long played second fiddle to larger, more recognizable networks. But the little agency that could has spent years building its capabilities in the hope of becoming a formidable industry player, and in 2017 those efforts finally paid off. The shop won an impressive 14 out of 16 pitches, and it did so by adding its own innovative, largely digital edge to the influence of parent company MullenLowe.

@kitten_mouse lindsay.rittenhouse@adweek.com Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.