New Study Says In-Housing and Consolidation Will Further Impact Agencies in 2020

61% of marketers said they expect in-house work to increase

A graphic bar chart with people standing on each bar
According to the survey, 69% of agency respondents said that "owning a unique positioning" will be more important this year. Getty Images

Key insights:

Marketers and agencies are expecting in-housing to continue this year, a clear sign that what was once a growing trend might be the new reality.

@Minda_Smiley minda.smiley@adweek.com Minda Smiley is an agencies reporter at Adweek.
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