Nivea Chooses Publicis Groupe to Help Transform 107-Year-Old Brand

Holding company will open bespoke agency to service the account

a line of nivea skincare products
Nivea has "taken a brave step," in the words of Publicis Groupe DACH's Justin Billingsley. Getty Images

Publicis Groupe has been named as global agency and marketing transformation partner for Nivea.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.