Ogilvy USA promoted three key members of its team this week. The news follows an announcement at the beginning of the year by Ogilvy & Mather Worldwide chairman and CEO John Seifert regarding a major restructuring plan within the Ogilvy network.
Shortly after Seifert’s announcement in January, Ogilvy USA CEO Lou Aversano gave the network a glimpse at how that restructuring would begin to unfold in the U.S., naming nine new “group leaders” as part of the network’s new client-centric approach. Now, he’s elevating three team members to new roles as the agency continues to focus on innovation and simplification of the agency model.
Ginny Maycox, a 20-plus-year Ogilvy veteran, steps into a new role as the agency’s chief delivery officer. Maycox will work on the relatively new Ogilvy Delivery offering announced by Seifert at the beginning of the year. Maycox’s previous roles at the agency include client finance director and global CFO of H&O, an in-house production offering within Ogilvy.
“[Maycox’s] ultimate job is to make sure that our execution, the experience we provide in terms of speed and efficiency for clients and helping their ideas come to life, is just as strong as the idea,” Aversano said. “When you think about the digital world we live in, you have to scale production and execution in new ways.”
Antonis Kocheilas, the former managing director and head of planning in Chicago, will take on the role of head of planning for Ogilvy USA. In Chicago, Kocheilas led global planning for SC Johnson. Finally, Jennifer Scott will “return to her roots,” according to Aversano, stepping out of her role as managing director of Ogilvy PR New York and to head up the newly created research and intelligence offering within Ogilvy. Scott will “help monetize some of our trends and culture business to give our work even more traction,” Aversano said.
As restructuring continues, Aversano said, Ogilvy will focus on a few key areas including innovation, strategy and creative. “We are looking at it more as an innovation catalyst as opposed to an efficiency driver,” he said.
While it’s still early in the process and changes will continue to roll out over the coming months, Aversano said reception on the part of clients and within the agency has been strong, especially as clients begin to understand the thinking behind the restructuring and employees recognize the growing opportunities within Ogilvy USA.