Omnicom Wins 10 Year, $4 Billion Army Contract After Elimination of Incumbent McCann

DDB Chicago led the pitch

The business had been with IPG for 12 years. Getty Images

Omnicom has emerged victorious in the long, highly contested review for the Army’s marketing contract, according to the Department of Defense. WPP was the other finalist in the pitch.

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.
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