Own the Customer Experience With Brand Digital Commerce

Part 4 in a 4-part series

By increasing investment in your direct-to-consumer channel, you can gather real-time feedback and engage consumers with personalized content. Getty Images

This four-part series aims to help executives better understand how to succeed in digital transformation. In part one, we identified three critical pillars of success:

@iCiGreg Greg Boone is the co-CEO of Blue Acorn iCi. (Disclosure: Adweek’s parent company, Beringer Capital, is an investor in Blue Acorn.)
Chris Guerra is the co-CEO of Blue Acorn iCi. Blue Acorn iCi is an independent digital consumer experience company with a 400-person team of engineers, data scientists, digital commerce experts, designers and strategists working across offices in Charleston, S.C., Raleigh, N.C., New York, Toronto, Los Angeles, San Antonio, Texas and Shelton, Conn. It's built digital content and commerce experiences for brands such as Casper, Charter Communications, Gerber, Panera Bread, Ticketmaster and others. (Disclosure: Adweek’s parent company, Beringer Capital, is an investor in Blue Acorn iCi.)