Pabst Blue Ribbon Names 72andSunny Los Angeles Lead Creative Agency

Its first campaign for the hipster darling brewer will run this spring

a woman holding a can of PDR
Pabst Blue Ribbon is sending its beer business to 72andSunny LA, but not its seltzer or hard coffee. Pabst Blue Ribbon

It might have lost Coors Light last year, but 72andSunny Los Angeles will be churning out beer ads once again very soon.

@Minda_Smiley minda.smiley@adweek.com Minda Smiley is an agencies reporter at Adweek.