People Can’t Stop Sharing This Holiday Ad About an Aging Man’s Reason for Getting Fit

Heartwarming spot for Dutch pharmacy brand DocMorris has a perfect payoff

Some are calling the highly shared ad the best holiday spot of the year.

An ad for a Dutch pharmaceutical company little known outside of The Netherlands has become surprisingly popular on social media—and seems to be a late contender for most heartwarming ad of the year, according to a groundswell of positive reaction online.

@saramayspary Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.