Perfetti Van Melle, whose brands include Airheads, Chupa Chups, Mentos and the recently-launched Fruit-tella, expanded its relationship with GroupM’s Wavemaker, appointing the WPP agency as its media agency of record for the U.S.
Perfetti Van Melle USA Appoints Wavemaker as Media Agency of Record
The appointment expands a global relationship which includes China, India and the U.K.
Perfetti Van Melle recently appointed Highdive as creative agency for Airheads and the U.S. launch of Fruit-tella
