PETA’s Clever Campaign Entices Donald Trump to ‘Grab a Puppy’

The nonprofit reminds him the last president to not have a pet was impeached

Headshot of Lindsay Rittenhouse

PETA wants President Donald Trump to stop grabbing women by the “wherever” and pick up an adorable puppy instead.

“Grab a Puppy Before It’s Too Late,” the animal welfare group’s latest campaign created by cross-cultural agency The Community, looks to entice the president into adopting a dog by playing on what may be his most infamous quote.

Several media outlets have reported on Trump’s decision to break from a longstanding tradition of owning a pet in the White House. According to CNN, the custom dates back to Thomas Jefferson, who kept a mockingbird and some bear cubs. Among the more exotic pets are John Quincy Adams’s alligator and James Buchanan’s herd of elephants.

As 2018 laws do not permit Trump to adopt an elephant, PETA suggests a dog. PETA points out in a statement Andrew Johnson was the last known president without a furry friend … and, remember, he was impeached.

“Dogs don’t care if you’re a Republican, a Democrat or neither—they just want a good home,” PETA president Ingrid Newkirk said in a statement. “And the White House could be as good a home as any.”

The effort is comprised of presidential campaign-style posters that will run in print and online this week to coincide with National Adopt a Shelter Pet Day, which took place on April 30. The effort is also being supported on social media with the hashtag #GrabAPuppy.

Later this month, PETA will also distribute out-of-home ads mirroring the print posters for the campaign.

The organization said they hope this effort will inspire Trump to adopt “one of the 2,100 dogs currently waiting in animal shelters in the D.C. area—and that other Americans will adopt some of the millions more in shelters across the nation who long for a guardian to throw them a stick or take them out for a walk.”


Agency: The Community
Co-Founders and Chief Creative Officers: Joaquin Molla and Jose Molla
VP, Executive Creative Director: Ricky Vior
Associate Creative Director CW: Silvio Caielli
Sr. Art Director: Rodolfo Fernandes
VP of Integrated Production: Laurie Malaga
Director of Studio Operations: Thomas Bolger
Associative Producer: Esteffania Najera
Global Director, New Business & Marketing: Mike Ridley
Sr. Account executive:  Sebastian Markman
Sr. Media Strategist: Maryam Hosseini
Media Planner: Alexandra Galicia
VP of Operations: Tracy McDonough
Manager of Creative Services: Maru Sokolowski
Director of Business Affairs  Natalie Greenman
Ilustration: MotorNiveo

Client: PETA
Founder and President: Ingrid Newkirk
Vice President: Tracy Reiman
Director of Campaigns: Dan Mathews
Manager of Special Projects: Tricia Radford
Vice President of Marketing: Joel Bartlett
Assistant Manager of Social Media: Emily Savage

@kitten_mouse Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.
Publish date: May 2, 2018 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT