TikTok Star Charli D’Amelio and P&G Create Dance Challenge for Social Distancing

It's now the 15-year-old's most-watched video on the platform

A screenshot of Charli D'Amelio's TikTok video and the #DistanceDance logo
Charli D'Amelio stars in P&G's #DistanceDance donation campaign to raise awareness about social distancing. P&G

Key insights:

If marketers want to reach a Gen Z audience, there’s no better platform than TikTok.

@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.