Proximo Spirits Sends $20 Million Jose Cuervo Account to Mekanism

The agency's first campaign, '#CincoToGo,' launched on April 28

The Mekanism logo in between two bottles of Jose Cuervo
Mekanism will be tasked with strengthening Jose Cuervo’s positioning as a category-founding brand. Mekanism/Jose Cuervo

Proximo Spirits has selected independent agency Mekanism as agency of record for its Jose Cuervo tequila brand.

@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.
{"title":"Recommended","post_types":["post","page"],"channel":"parsely","lineup_id":"54851","since_qty":226,"since_time":"d","until_qty":1,"until_time":"m","q":"","num_posts":0,"vertical":"agencies"}