Publicis Groupe Makes ‘The Pact’ With Midsize Clients, Guaranteeing Business Results

The holding company accelerated the launch of its Epsilon-powered business outcomes solution

the pact logo
The Pact means if agreed-upon KPIs aren't met, clients receive a full refund on their investment. Publicis/The Pact

Key insight:

At a time when clients are facing unprecedented challenges, Publicis Groupe is offering a new solution.

@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.