Q&A: Behind Mark Read’s Plans to Protect WPP’s People, Clients and Future

Holding company CEO is optimistic despite obvious challenge ahead

Headshot of WPP CEO Mark Read
Mark Read took on the role of CEO at WPP in 2018. WPP
Headshot of Minda Smiley

Nearly two years into his gig as WPP’s CEO, Mark Read is now faced with the challenge of guiding the massive holding company through a global pandemic.

@Minda_Smiley minda.smiley@adweek.com Minda Smiley is an agencies reporter at Adweek.
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