Research Shows How Mobile-First Affects Brand Style and Experience

The last mile of buying online and picking up in-store is rife for growth

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One of the hottest growth segments in the retail industry right now is BOPIS (buy online, pickup in-store). But many brands are missing the effects of BOPIS experiences on the brand itself.

@briansolis Brian Solis is global innovation evangelist at Salesforce, a digital anthropologist and a best-selling author.