Sandy Hook Promise’s ‘Back-to-School Essentials’ Wins Emmy for Outstanding Commercial

BBDO New York's anti-violence PSA takes top honors over Apple, Jeep, Amazon and P&G

The harrowing ad flips the excitement of back-to-school for the anxiety over shootings. BBDO New York

Sandy Hook Promise’s “Back-to-School Essentials” has won the Emmy Awards’ Outstanding Commercial honor for 2020, beating nominated ads from Apple, Jeep, Amazon and P&G.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.