Scoping Does Not Work. Never Did. Never Will

We need a better environment for creativity

Nike's Just Do It logo
What if this Nike slogan was only valued at one day's work? Nike

Let’s pretend for a moment that it’s 1988. Not because we all want to forget about the pandemic—after all, 1988 came with its own share of tragedies. But that year also saw the birth of the greatest tagline in advertising history: “Just Do It.”

Ari Halper is founder of Sauce Idea Lab.