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Top Story: Netflix Snaps Up Seinfeld
With Netflix losing Friends and The Office, its two most-watched titles, to rival services in 2020, it’s a Festivus miracle for the streaming giant to land all 180 episodes of Seinfeld.
It’s a five-year deal to house the classic sitcom, which currently calls Hulu home. Sony had helped raise the show’s profile this summer by enlisting brands like Drake’s, Junior Mints and the New York Mets to celebrate the show’s 30th anniversary.
Read more: Learn more about Seinfeld’s impact on Hulu and Netflix as the streaming wars rage on.
The National Geographic brand has been covering climate change for more than five decades, but it’s only been three years since the National Geographic network, which debuted in 2001, has embraced the topic as a central component of its TV strategy.
But how does an apolitical network cover such a politicized topic? Stick to the science, according to network president Courteney Monroe. TV editor Jason Lynch spoke with Monroe for an in-depth conversation about the network’s evolution on climate change programming.
Here’s our most recent Covering Climate Now coverage:
- It’s Time for Fashion Brands to Stop Playing It Safe and Lead the Charge in Sustainability
- American Express Gets Visual on Instagram to Help Eliminate Marine Plastic Pollution
- Adweek Is Spotlighting How Sustainability and Climate Change Intersect With Marketing
If there’s one thing Facebook is known for (besides its new dating app feature), it’s pivoting. First it was videos and now it’s groups, and while some social media marketers fell behind, others used the groups as a way to roll with the social media giant’s punches.
Case and point: One marketer utilized the group as a safe space for foodies to connect to a food brand and saw explosive growth as a result.
Just Briefly: The rest of today’s top news and insights
- Internal W+K Email Celebrates McDonald’s Win and Pours Some Salt in DDB’s Wounds
- One of Canada’s Top Creative Leaders Has Joined Disney to Lead Its Internal Agency
- Over Half of UK Business Leaders Are Not Prepared for Brexit
- Critical Mass CCO Conor Brady Is Leaving the Agency
- BET Networks Hires Kimberly Paige as CMO Ahead of BET+ Rollout
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3 questions on sustainability with Shreya Mukherjee, svp, group strategy director, social impact practice lead, Deutsch NY
What role can ad agencies play to curb climate change?