Want People to Keep 6 Feet Away? This Agency’s Distance Couture Is the Perfect Solution

AMV BBDO created a T-shirt line for the social distancing era

distance couture shirt

It depends on your politics and outlook, but AMV BBDO is betting most people wouldn’t choose to sit next to someone who has a persistent dry cough right now—nor a self-proclaimed anti-vaxxer.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.