Sony Selects Big Spaceship as Agency Partner to Promote its Master Brand

First work is expected some time this summer

The agency will be responsible for creating content across digital, social and experiential channels, as well as influencer partnerships. Getty Images

Sony Corporation of America selected Brooklyn-based Big Spaceship as its brand and creative agency partner to promote its master brand, following a review. It’s unclear if incumbent Tracey Locke participated in the review.

@ErikDOster Erik Oster is an agencies reporter for Adweek.