Special Olympics New York Pays Homage to Classic Nike Ads to Show Off Its Athletes, Raise Funds

Pro bono campaign from Edelman asks companies to imagine 'Your Brand Here'

Still of a Special Olympian
Special Olympics New York celebrates its athletes. Special Olympics New York

The stark black-and-white commercial is shot in slow motion and filled with feats of athletic prowess. The confident voiceover takes no prisoners, with statements like, “Around here, we only talk wins,” and “If you know you’re destined for greatness, who can stop you?”

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.