In Deal With Spotify, Omnicom Media Group Clients Get First Crack at Original Podcasts

Music streamer's aggressive move into podcasting is paying off

Sources: Getty Images, Spotify

Key insight:

The past few months have been a whirlwind for Spotify. In May, the streaming platform formed a $100 million partnership with Joe Rogan to exclusively stream his podcast. Soon after, it also reached deals with Kim Kardashian, Warner Bros. and DC Comics.

Rachel Winicov is an intern with Adweek for the summer of 2020 focusing on digital media, ad tech and social media. She is a rising senior at the University of Pennsylvania, where she studies classics. Rachel is from Philadelphia, Pa.