The $3 Billion Account Win That Shook the Media World

Taking on Volkswagen (in addition to Delta, Carnival and more) helped make PHD our Global Media Agency of the Year

(L. to r.) Chief strategy officer Will Wiseman, PHD U.S. CEO Nathan Brown, CEO Mike Cooper, executive vp Hilary Jeffrey and Worldwide strategy and planning director Mark Holden. Kevin Scanlon

By Katie Richards

February 12, 2017

The rise of PHD is not so much an overnight success story as a slow and steady ascent to the incredible heights it has reached—capped off by a year that made the shop the envy of the media-buying universe.

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This story first appeared in the February 13, 2017, issue of Adweek magazine. Click here to subscribe.

Katie Richards

@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.