The Mars Agency Hires New CCO From FCB, Expanding Creative Leadership Team

Suzanna Bierwirth succeeds Jeff Stocker

The Mars Agency is suing its former CCO Suzanna Bierwirth for allegedly stealing certain 'trade secret' files before she joined rival agency Upshot. - Credit by The Mars Agency
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The Mars Agency has expanded its creative leadership with the arrival of Suzanna Bierwirth as chief creative officer.

Bierwirth takes over for longtime CCO Jeff Stocker, who was promoted to global chief creative officer. Both Bierwirth and Stocker will work out of The Mars Agency’s Detroit headquarters.

Bierwirth will be tasked with leading day-to-day creative, overseeing creative leadership teams and setting the agency’s creative vision, while reporting to The Mars Agency, North America CEO Rob Rivenburgh.

“We are thrilled to have someone with Suzanna’s rich creative pedigree and depth of big brand experience running creative at The Mars Agency, as we seek to expand our integrated approach of marketing to shoppers,” Rivenburgh said in a statement. “Suzanna is a big thinker and a creative force who demands the best from her teams and never stops pushing for smart design in her work. Moreover, her success as a business owner and retailer gives her added credibility to help deliver best-in-class retail marketing results for our clients.”

Bierwirth arrives at the agency from FCB, where she has spent the past 17 years, most recently serving as senior vice president, group creative director for FCB Chicago. She previously played an important role in building the creative department for FCB Red, the agency network’s retail and engagement group. During her tenure with FCB, she worked with clients including Coca-Cola, Smucker’ s and Brown Forman. In 2005 she also founded design collective Binth.

A 35-year agency veteran, Stocker has served in roles including copywriter, art director, broadcast producer and creative director before his most recent CCO role.

“Jeff has been instrumental in delivering game-changing creative leadership to our clients for more than 30 years and is a treasured resource across our industry, as his extensive recognition and many accolades attest,” The Mars Agency global CEO Ken Barnett said in a statement. “His promotion to global CCO is deeply deserved and in his new role, Jeff will help ensure that we’re providing the same level of distinctive, breakthrough creative for our clients wherever they do business around the world.”

@ErikDOster Erik Oster is an agencies reporter for Adweek.
Publish date: April 3, 2017 © 2020 Adweek, LLC. - All Rights Reserved and NOT FOR REPRINT