The Richards Group Incident Is Advertising’s Diversity Déjà Vu

It's time to sue for radical change in the industry

richards group
Advertising's diversity problem persists. The Richards Group

When Motel 6 fired The Richards Group and other clients cut ties over Stan Richard’s “too Black” comments, the 88-year-old founder quickly “fired himself” and his agency announced a new DEI plan. Cased closed?

@DocBoulton Christopher Boulton is associate professor of communication at the University of Tampa and member of Adweek's Academic Council.