These Dave & Buster’s Spots Are Weird, but They Definitely Get Your Attention

Mother banks on ‘Ding, Ding, Ding’ to drive brand awareness

Meg is perfect in new work for Dave & Buster's from Mother. Dave & Buster's

Some may say the quirky tagline is dead, but history shows us that when done well, it can become a magical thing that seeps into culture. The best recent example was the phenomenon that was Wieden+Kennedy’s “Dilly Dilly” for Bud Light.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.