This Birth Control Ad, Fed Up With Stigma, Is Unapologetic About Saying ‘Vagina’

McCann blows up 'the V-word' with a frank and stylish campaign for Annovera

Annovera continues a trend of more direct, stigma-busting marketing to women. Annovera

News flash: women have had vaginas since the dawning of the ages. But sadly, in 2020, many people still feel uncomfortable calling it what it is—which, Annovera birth control would like to remind you, is a “Va.Gi.Na.”

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.
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