This JFK Library Campaign Evokes One of the 35th President’s Famous Rallying Cries

60 years later, John F. Kennedy’s words still ring true

president kennedy speaking into microphones on a yellow circular background with the world The World IS Changing underneath to the right
The JFK Library hopes the former president's words will inspire Americans today. JFK Library
Headshot of Minda Smiley

On July 15, 1960, John F. Kennedy accepted the Democratic nomination for president in Los Angeles. During his speech, he aimed to inspire Americans with talk of a “new frontier,” one filled with “unconquered pockets of ignorance and prejudice” that require perseverance and courage to move the country forward.

@Minda_Smiley minda.smiley@adweek.com Minda Smiley is an agencies reporter at Adweek.
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