This McDonald’s Ad Is Unskippable, but You’ll Appreciate Why

Leo Burnett Moscow's hand-washing ad has 120 million views

A photo of a person washing their hands in a sink with the McDonald's logo
The Russian ad for McDonald's was created by Leo Burnett Moscow. McDonald's Russia
Headshot of David Griner

Having fun with the skippable (or unskippable) aspects of an ad is a years-old tactic in the world of video advertising, but it’s a gimmick that’s still worth pausing to appreciate when done well.

@griner David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."