This Might Be One of the Most Lovely and Unexpected McDonald’s Ads Ever

TBWA\Paris brings the wonder of reading to life

A young girl and her mother embark on a journey of exploration. TBWA\Paris

If you were lucky enough to have been read bedtime stories as a child, then you’ll no doubt have fond memories of being transported to different places and times using the power only of a good story and your childhood imagination.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.