This Professor Uses Her Educational Expertise to Provide Clarity for Businesses
Denise Roberson is making TBWA\Chiat\Day history as its first chief purpose officer

Roberson uses her expertise to mix her values into business practices.
Courtesy of TBWA\Chiat\Day

Denise Roberson went into 2020 with a plan: She was going to make waves as TBWA\Chiat\Day Los Angeles’ first-ever chief purpose officer. But when the pandemic upended her plans, it was an opportunity to apply everything she’s learned in her career to teach companies the proper way to align their values with what’s going on in people’s lives.