PS260, a creative editorial company that specializes in postproduction and visual effects, didn’t launch at an ideal time. The bicoastal firm opened its doors shortly after 9/11, “a time we wanted to feel rooted in New York,” managing partner Zarina Mak explained. In fact, the shop’s name is a nod to the city’s public school system.
In 2012, the focus was on editing—a lot of commercial editing—for brands including Harry’s, Intel, JetBlue and M&M’s, helping them tell their story through the postproduction process. Now, the shop wants to take a crack at content creation. In September it worked with director Brendan Gibbons of Station Film on a PSA for VoteEmOut.org that uses dark humor (and the Stop the Madness hashtag) to address the idea of arming teachers to prevent school shootings. Mak believes what makes PS260 so successful is the relationships the editors have—be it with directors, production companies or writers. “Clients do come and find us, and a lot of it is through personal experience and certainly word of mouth,” she said.