This Unnerving Political Ad Uses a Visual Metaphor That Will Stay With You

It was created as an unofficial side project by W+K employees

The spot is an unofficial PSA supporting Vote.org. Via @TrashEagleUSA on Twitter

The bald eagle has always been a complicated icon of the United States. Ben Franklin famously referred to it as a “bird of bad moral character” due to its nature as a scavenger that would take food from other predators because the eagle is “too lazy to fish for himself.”

@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."